The Hard Rock Hotel & Casino Atlantic City has selected Pavilion Payments to power online ACH account funding for its online gaming property. Set on the Atlantic City Boardwalk, this soon-to-open resort aims to become the area’s preferred entertainment destination through a unique mix of casino games, first-class restaurants, world-class musicians, sporting events, conference offerings, and entertainment.
As part of its unique gaming strategy, Hard Rock plans to launch a Hard Rock online casino to create an omnichannel gaming strategy that enables guests to build on their experience and earn player rewards after they leave the casino. Hard Rock selected Pavilion Payments because of its vast VIP Preferred® player network, which has millions of registered users, features the industry’s highest limits, and enables consumers to easily use a single ACH account for their physical and online play.
“It’s an important part of our experience that we enable our guests to sign on and access their funds seamlessly as they shift between offline and online play,” said Lee Terfloth, director of online gaming product Hard Rock Hotel & Casino Atlantic City. “Younger generations of players won’t tolerate friction. Pavilion Payments’ solutions set the standard for limits and service quality and make it extremely easy to fund an account and begin playing.”
“Our mission is to help our clients create amazing experiences and delight their guests across their physical AND digital properties,” said Christopher Justice, President of Pavilion Payments. “Curating an amazing digital experience will be table stakes for those who aim to capture the next generation of gaming patrons. Our ability to provide safe and convenient cash access for this channel is why we have become the preferred ACH provider for most interactive gaming properties in the industry.”
Pavilion Payments is leading the industry’s push into online gaming. Today we process more than 15 billion ACH transactions and enable safe and simple cash access for most leading online casino, social gaming, lottery, and fantasy sports brands. Benefits of our offering include:
- More dollars in play than any other cash access provider
- Millions of registered VIP Preferred e-check users
- The highest limits in the industry
- Simple signup and ability to use accounts across physical and digital properties
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