Second only to the Super Bowl, the March Madness NCAA Basketball Tournament is the biggest sports betting occasion in the nation, and its popularity has only grown as sports betting has become more commonplace. Last year, the American Gaming Association (AGA) discovered that over 68 million patrons wagered on March Madness. This year is expected to get even more patrons engaged with the games.
With the ninth largest population in the U.S., North Carolina launched legal mobile and online betting for their residents on March 11, 2024. With the addition of new sports betting states, March Madness is set to ensure a record-breaking tournament for the major operators. Since many avenues exist to place sports bets for the tournament, it's more important than ever to practice safe, reliable, and responsible gaming.
The AGA reported about $15.5 billion wagered during March Madness last year, showing a substantial increase from prior years. This event has proven to be a great entry for patrons wanting to start online wagering. With the expansion of legal online wagering, three-fourths of online bettors say this will be their first time online betting for March Madness.
As March is Problem Gambling Awareness Month, public awareness and expanded access to problem gambling prevention, treatment and recovery services are vital. Pavilion Payments is a proud partner of the AGA's "Have A Game Plan. ® Bet Responsibly™." public service campaign, which brings together organizations across the gaming and sports industries to advance responsible sports wagering. Pavilion Payments also implements responsible gaming features in its products, like configurable pre-set spending limits and cooling-off periods.
Pavilion Payments empowers sportsbook and online casino operators with frictionless payment technology. The blending of RTP, FedNow and Same Day ACH technologies creates an unbeatable combination that ensures patrons’ needs are met seamlessly.
Click here to learn how Pavilion Payments is enabling gaming and entertainment leaders to create amazing consumer experiences across their in-person and digital properties.
