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Curating a Cashless Experience that Improves Patron Loyalty - Pavilion

Whether patrons prefer to wager in-person or online, the patron experience is top of mind for all gaming operators. According to the American Gaming Association’s (AGA) Commercial Gaming Revenue Tracker, although in-person gaming remains the bedrock of the revenue structure, the online gaming segment captured the largest share (26.0%) of monthly revenue since the peak of the COVID-19 pandemic. As the gaming industry continues to grow, casinos’ technological capabilities should be evolving for patron’s needs as well. Casino operators need to tap into cashless gaming capabilities to give patrons an elevated experience.

Pavilion Payments is helping operators build customer loyalty through the availability of its VIP Preferred® e-check network, the industry’s premier way to fund play at more than 400 gaming institutions. VIP Preferred makes payments fast and simple because after one enrollment patrons can directly transfer funds from their VIP Preferred balance to their favorite game. Patrons benefit from all the latest responsible gaming measures, including configurable spending limits, pre-set cooling-off periods, and voluntary self-exclusion.

Another way to build loyalty with patrons is by providing solutions for patrons that prefer to play with cash when visiting casinos. The VIP Financial Center™ is Pavilion Payments' comprehensive kiosk solution. The VIP Financial Center is a full-service solution located right on the casino floor that provides convenient self-service TITO ticket redemption, bill breaking, e-check, ATM, and cash advance capabilities to casino guests.

The gaming industry is growing, and it is more important now than ever to build patron loyalty through an enhanced gaming experience. Creating environments that make the patron excited and want to return in the future is crucial for patron loyalty. As an industry leader, Global Payments Gaming Solutions empowers gaming institutions and platforms to provide innovative capabilities that meet the expectations of patrons.

Click here to learn how Pavilion Payments is helping casinos better serve their guests. If you are attending IGA 2023 this year, come stop by booth #1019 to see what we have to offer! Visit to arrange a time to meet with Global Payments Gaming Solutions or for more information.