Consumers demand mobility at the center of every experience. Eighty-five percent of U.S. consumers – including 74 percent of U.S. consumers aged 55 or older -- own a smartphone. And most use it every day for shopping, entertainment, and more.
CPI AND Pavilion Payments: SOLVING MOBILE'S INFRASTRUCTURE AND REGULATORY CHALLENGES
Despite the apparent benefits of increasing non-cash funding options in land-based casinos (increased funds in play, operational & cost efficiencies, reduced fraud, reduced AML exposure), the industry has made little progress toward a digital experience. This gap is attributed to hesitation from regulators and casinos to disrupt the existing processes and system architectures that have existed in the industry for decades.
Through their collaboration, Pavilion Payments and CPI have developed a method of delivering mobile funding and play that works WITH these established norms.
VIP Mobility™, developed by Pavilion Payments, is a mobile ledger application that enables patrons to fund slot and table play through many funding sources quickly. The easy-to-use app maximizes patron convenience and puts more money into play.
EASITRAX CONNECT™, developed by CPI, is a unique hardware/software platform that combines the power of S.C. Advance banknote validators with a Universal Connectivity Box (UCB) to provide operators with a real-time device and machine performance insights, live player behavior analytics, and even a more comprehensive range of payment options at the game.
EASITRAX CONNECT and VIP Mobility enable patrons to quickly and securely fund slot machines to maximize convenience and increase dollars to the floor.
"Today's consumers carry more ways to pay than ever before and, in other industries such as vending and retail, we have consistently observed that an operator's overall revenue is highest when a machine has both cash and digital acceptance technology installed," said Eric Fisher, CPI President of Gaming. "We, therefore, see mobile payments alongside cash acceptance as a complete payment solution that will support and delight all land-based gaming demographics."
"Consumer preference for mobile solutions that enhance their experience is reshaping numerous industries worldwide, and gaming entertainment leaders must adjust to capture the long-term attention and loyalty of their patrons," said Christopher Justice, President of Pavilion Payments. "By leveraging the scale, reliability, and knowledge of Pavilion Payments and CPI, we are delivering a solution that consumers will love and gaming institutions can confidently implement, knowing that the level of disruption is minimal, especially compared to other solutions in the market."